Brand Protectors India Pvt Ltd

The counterfeit trade & our brand enforcement approach

The Counterfeiter : An Insight

The Counterfeiter : An Insight

The Counterfeiter : An Insight

Knows the Brand & Market inside out

Smart & Thinks on the feet

Flexible & Highly Adaptable

Expert at just in time production of Counterfeits

Networked Locally & Connected

Risk Taker

Opportunity & Greed driven

Operates beyond the Rules and Laws

Brand Protection & Enforcement : Our Approach

The Counterfeiter : An Insight

The Counterfeiter : An Insight

Identification of key territories and hubs of counterfeiting.

Options : Carpet Bombing and Sniper method to Anti Counterfeit Enforcement.

First is the Shock and Awe phase : Start with Carpet bombing of key hubs of counterfeiting where the supply chain starts from.

Denial of operational space to counterfeiters, by these saturated enforcement actions, disrupt the supply chain in specific geographic areas/hubs and instill uneasiness vis a vis a brand in the minds of counterfeit trade broadly.

Followed by Sniper method of Enforcement. Use the element of surprise and unpredictability to your advantage. One shot, one assured kill. Stops counterfeiters dead in their tracks owing to uncertainty and increased risk of being struck with enforcement actions. By identification of key distributors/retailers in market territories, beyond key hubs, these precision hits on counterfeiters, strikes deep fear and creates real world deterrence.

Brand Shifting : This is where we start seeing brand shifting by counterfeiters, when they switch and shift to counterfeiting other brands, where the risk of enforcement action and being caught is minimal. This is also the evidence of a brand enforcement program meeting the objectives and actually working.

Ongoing online and on ground monitoring of key hubs and down stream retail markets, with follow through targeted enforcement actions to reinforce the message.